Cell-abrate the bloodless revolution in meat
Kind to the hungry
There is simply not enough arable land on Earth to produce animal feed and meat for 9 billion meat eaters.
Compared to 2020, there will be
2.5B more humans to feed in 2050.
Global warming, unpredictable climates, ‘blue’ water scarcity will
drastically reduce arable land per person.
Land-intensive animal feed production and
meat production will become
financially and environmentally unsustainable.
All the while,
demand for meat will continue to increase,
fuelled by expansion of the
middle class in developing economies.
There is simply not enough arable land on Earth to produce animal feed and meat for
9 billion meat eaters.
94% of animal meat comes from factory farms
where industrial meat production output
is already maximised.
Meat producers prioritise
cost efficiency over animal welfare.
Animals are densely packed into facilities and are subject to
immense cruelty.
Although we know this, we have been desensitized because many of us cannot imagine adopting a meatless diet.
We need a kinder way to satisfy our appetite for meat.
Kind to the animals
We need a kinder way to satisfy our appetite for meat.
Kind to humans
Industrial meat production methods pose inherent risks to human health.
Factory farms pollute and contaminate
the surrounding environment with animal waste which harms the local community.
80% of antibiotics used in the US are administered to farm animals.
High antibiotic use in factory farms may breed antibiotic-resistant bacteria,
putting all humans at risk.
Animal agriculture has led to outbreaks of viruses,
leading to unstable food supply and numerous epidemics/pandemics from zoonotic transmissions.
1968 flu pandemic
1998 Nipah virus outbreak
2013-2019 avian influenza epidemic
2009 swine flu pandemic
2015 swine flu outbreak
2018 swine fever outbreak
When animals fall ill, human health is at risk too.
Let’s prevent future pandemics by shifting to a safer way to produce meat.
Kind to the planet
We need a more sustainable way to satisfy our appetite for meat .
Kind to our future
We want a new food system that reduces the threats to our existence.
A transition to cultivated meat will
simultaneously reduce four major threats to humanity
Global warming and climate change
Antibiotic-resistant bacterial outbreaks
Viral outbreaks
Increase in global food demand
A more palatable future.
No other rapidly developing technological advancement can address all these critical threats at the same time – not even artificial intelligence, renewable energy production, electrification of vehicles, pandemic resilience, nor space exploration.
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