Real meat like you remember, only kinder
It’s the same pleasurable experience, but without the guilt.
Welcome to a kinder way to enjoy real meat.
Just like you, we enjoy our meat.
And for a long time, we’ve wished that this indulgence wouldn’t have to come at a cost to our health, animals or our environment.
Now, we’re working hard to make this dream a reality.
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An appetite for a kinder future
Meat production is undeniably bad for animal welfare, public health, and our environment.
And while we know this, most of us can’t imagine giving up meat and going plant-based for good.
If only there was a way to have our meat and eat it too…
Cell-abrate the bloodless revolution in meat
Using cultivated meat technology, we harvest cells from the animal, and grow them into meat without harming our furry and feathered friends.
And with demand for meat growing – there’s no better time to change the status quo.
Our mission is to make tasty, real meat that’s..
Healthier for you
Kinder to animals
Cleaner for our planet
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