Real meat like you remember, only kinder

It’s the same pleasurable experience, but without the guilt.

Welcome to a kinder way to enjoy real meat.

Just like you, we enjoy our meat.
And for a long time, we’ve wished that this indulgence wouldn’t have to come at a cost to our health, animals or our environment.
Now, we’re working hard to make this dream a reality.

Be the first to know of our latest updates.

An appetite for a kinder future

Meat production is undeniably bad for animal welfare, public health, and our environment.

And while we know this, most of us can’t imagine giving up meat and going plant-based for good.

If only there was a way to have our meat and eat it too…

Cell-abrate the bloodless revolution in meat

Using cultivated meat technology, we harvest cells from the animal, and grow them into meat without harming our furry and feathered friends.

And with demand for meat growing – there’s no better time to change the status quo. 

Our mission is to make tasty, real meat that’s..

Healthier for you

Kinder to animals

Cleaner for our planet


Work With Us

Let’s build something awesome together

Join Our Team

Come create a revolution in meat production with us

Become a Partner

Help us bring guilt-free indulgence to the table

Let’s Connect

Have a question or just want to say hi? We'd love to hear from you.